{"id":9412,"date":"2026-11-04T14:50:10","date_gmt":"2026-11-04T19:50:10","guid":{"rendered":"https:\/\/infinitestair.com\/?post_type=isc_case&#038;p=9412"},"modified":"2026-11-04T15:00:57","modified_gmt":"2026-11-04T20:00:57","slug":"patrimofy-real-estate-ux-ai-digital-marketing","status":"publish","type":"isc_case","link":"https:\/\/escalerainfinita.com\/es\/case-studies\/patrimofy-real-estate-ux-ai-digital-marketing\/","title":{"rendered":"C\u00f3mo Patrimofy transform\u00f3 las ventas de bienes ra\u00edces de alto valor con UX, IA y marketing digital."},"content":{"rendered":"<style>\n.patrimofy-figure{margin:2rem 0}.patrimofy-figure img{display:block;width:100%;height:auto;border-radius:12px}.patrimofy-figure figcaption{font-size:.85rem;line-height:1.5;color:#64717d;margin-top:.65rem}\n.patrimofy-media-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:24px;align-items:start;margin:2rem 0}\n.patrimofy-media{margin:0;min-width:0}.patrimofy-player{position:relative;border-radius:12px;overflow:hidden;background:#101820;aspect-ratio:16\/9}.patrimofy-player--instagram{aspect-ratio:auto;min-height:720px;background:#fff}\n.patrimofy-player iframe{width:100%;height:100%;border:0;position:absolute;inset:0}.patrimofy-media figcaption{font-size:.85rem;line-height:1.5;margin-top:.7rem}.patrimofy-placeholder{position:absolute;inset:0;display:grid;place-items:center;color:#fff;font-size:14px;padding:24px;text-align:center}.patrimofy-player--instagram .patrimofy-placeholder{color:#111}.patrimofy-company-logo{width:280px!important;max-width:100%;height:auto;border-radius:10px}\n@media(max-width:760px){.patrimofy-media-grid{grid-template-columns:1fr}.patrimofy-player--instagram{width:min(100%,420px);min-height:740px;margin:auto}}\n.patrimofy-video-banner{position:relative;width:var(--patrimofy-viewport,100vw)!important;max-width:none!important;margin:2rem 0 2rem 50%!important;transform:translateX(-50%)}\n.patrimofy-player--banner{border-radius:0;aspect-ratio:16\/9;width:100%}.patrimofy-video-banner figcaption{max-width:760px;margin:.7rem auto 0;padding:0 24px;box-sizing:border-box}.patrimofy-social-reel{max-width:420px;margin:2rem auto}\n.patrimofy-mobile-screens{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:2rem 0;align-items:start}.patrimofy-mobile-screens .patrimofy-figure{margin:0}.patrimofy-mobile-screens img{max-width:100%;height:auto}.patrimofy-advisor-image{max-width:656px;margin:2rem auto}.patrimofy-figure>a{display:block}@media(max-width:560px){.patrimofy-mobile-screens{grid-template-columns:1fr;max-width:360px;margin:2rem auto;gap:32px}}\n.patrimofy-walkthrough{margin:3rem 0}.patrimofy-gallery-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 24px;align-items:start}.patrimofy-gallery-card{margin:0;min-width:0;grid-column:1\/-1}.patrimofy-gallery-card--portrait{grid-column:auto}.patrimofy-gallery-open{position:relative;display:block;width:100%;padding:0;border:1px solid #e1e1e1;border-radius:10px;overflow:hidden;background:#f2f1ef;cursor:zoom-in}.patrimofy-gallery-open{display:flex;align-items:center;justify-content:center}.patrimofy-gallery-open img{display:block;width:auto!important;height:auto!important;max-width:100%!important;max-height:none!important;object-fit:contain}.patrimofy-enlarge-hint{position:absolute;right:8px;bottom:8px;background:rgba(18,18,18,.85);color:#fff;border-radius:5px;padding:5px 8px;font:12px\/1.3 sans-serif}.patrimofy-gallery-card figcaption{font-size:14px;line-height:1.55;padding:12px 0 0;color:#444}.patrimofy-gallery-card figcaption strong{font-size:16px;color:#171717}.patrimofy-gallery-card figcaption p{margin:5px 0 0}.patrimofy-gallery-open:focus-visible,.patrimofy-lightbox button:focus-visible{outline:3px solid #8b21ee;outline-offset:3px}\n.patrimofy-lightbox{box-sizing:border-box;position:fixed;inset:0;margin:auto;width:min(1280px,94vw);max-width:94vw;max-height:94dvh;padding:0;border:0;border-radius:12px;background:#fff;color:#161616;overflow:auto;overscroll-behavior:contain}.patrimofy-lightbox::backdrop{background:rgba(0,0,0,.86)}.patrimofy-lightbox-content{padding:12px 18px 18px}.patrimofy-lightbox-toolbar{display:flex;justify-content:space-between;align-items:center;position:sticky;top:0;z-index:2;background:#fff;padding:0 0 12px;min-height:44px}.patrimofy-lightbox button{font:inherit;font-size:14px;line-height:1.4;padding:10px 16px;border:1px solid #d6d6d6;background:#fff;border-radius:7px;cursor:pointer;color:#171717;min-height:44px}.patrimofy-lightbox-close{font-weight:700!important;background:#171717!important;color:#fff!important;border-color:#171717!important}.patrimofy-walkthrough .patrimofy-lightbox-image{display:block;width:auto!important;height:auto!important;max-width:100%!important;max-height:65dvh;object-fit:contain;margin:0 auto;background:#f2f1ef}.patrimofy-lightbox-caption h4{margin:14px 0 4px;font-size:20px;line-height:1.4}.patrimofy-lightbox-caption p{margin:0;font-size:15px;line-height:1.5}.patrimofy-lightbox-counter{font-size:14px;color:#555}.patrimofy-lightbox-navigation{display:flex;justify-content:space-between;gap:16px;margin-top:16px}.patrimofy-contact{margin:4rem 0 0;padding:28px;background:#f6f4f1;border-radius:12px}.patrimofy-contact .forminator-ui{margin-bottom:0!important}@media(max-width:560px){.patrimofy-gallery-grid{grid-template-columns:1fr;gap:26px}.patrimofy-gallery-card--portrait{grid-column:1\/-1}.patrimofy-contact{padding:20px}.patrimofy-lightbox{width:96vw;max-width:96vw;max-height:96dvh}.patrimofy-lightbox-content{padding:10px 12px 14px}.patrimofy-lightbox-image{max-height:60dvh}.patrimofy-lightbox-caption h4{font-size:18px}}\n.patrimofy-instagram-carousel{width:var(--patrimofy-reel-width,min(1200px,calc(100vw - 48px)));max-width:none;margin:3rem 0 3rem 50%;transform:translateX(-50%)}.patrimofy-instagram-heading h3{margin:0 0 8px}.patrimofy-instagram-heading p{margin:0 0 20px;font-size:15px}.patrimofy-instagram-track{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 48px)\/3);gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:thin;overscroll-behavior-x:contain;padding:0 0 10px}.patrimofy-instagram-card{margin:0;min-width:0;scroll-snap-align:start;scroll-snap-stop:always}.patrimofy-instagram-card .patrimofy-player--instagram{width:100%;height:780px;min-height:0;max-width:none;margin:0;border:1px solid #ddd;border-radius:10px;background:#fff}.patrimofy-instagram-card figcaption{font-size:13px;margin-top:8px}.patrimofy-instagram-navigation{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:12px}.patrimofy-instagram-navigation button{font:inherit;font-size:14px;border:1px solid #ddd;border-radius:7px;background:#fff;color:#171717;min-height:44px;padding:10px 16px;cursor:pointer}.patrimofy-instagram-navigation button:disabled{opacity:.4;cursor:default}.patrimofy-instagram-status{font-size:14px;color:#666}.patrimofy-instagram-track:focus-visible,.patrimofy-instagram-navigation button:focus-visible{outline:3px solid #8b21ee;outline-offset:3px}@media(min-width:761px) and (max-width:1099px){.patrimofy-instagram-track{grid-auto-columns:calc((100% - 24px)\/2)}}@media(max-width:760px){.patrimofy-instagram-carousel{width:var(--patrimofy-reel-width,calc(100vw - 32px))}.patrimofy-instagram-track{grid-auto-columns:100%;gap:16px}.patrimofy-instagram-card .patrimofy-player--instagram{height:760px;min-height:0}.patrimofy-instagram-navigation{gap:8px}.patrimofy-instagram-navigation button{padding:10px 12px}}\n<\/style>\n<p>Patrimofy connected digital advertising, interactive property discovery, and AI-assisted sales management to create a more integrated commercial operation for premium real estate in Colombia. The work brought customer acquisition, investor research, and commercial follow-up into one connected experience.<\/p>\n<p><strong>Client:<\/strong> Patrimofy Real Estate S.A.S.<br \/><strong>Industry:<\/strong> Real Estate &amp; Property Investment<br \/><strong>Location:<\/strong> Cartagena, Colombia<br \/><strong>Project:<\/strong> 2026<br \/><strong>Project lead:<\/strong> Olimpo Paternina \u2014 CEO, Technology Architect &amp; Creative Director<\/p>\n<h2>About the Client<\/h2>\n<p><img class=\"patrimofy-company-logo wp-image-9414\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/patrimofy-logo.webp\" alt=\"Patrimofy logo\" width=\"640\" height=\"239\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/patrimofy-logo.webp 640w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/patrimofy-logo-300x113.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/patrimofy-logo-18x7.webp 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Patrimofy specializes in the commercialization of premium residential, tourism, and investment properties along Colombia\u2019s Caribbean coast. Its portfolio includes Loom Luxury Residence, Luwana Alma Beach, Vista Kanoa, and Anaiwa Eco Reserva. Its customers include Colombian and international buyers evaluating second homes, vacation properties, and long-term investments.<\/p>\n<p>For high-value real estate, the decision involves more than choosing a property. Investors need to explore location and availability, understand payment conditions, assess their options, and develop confidence before talking with a sales advisor.<\/p>\n<h2>Highlight Metrics<\/h2>\n<ul>\n<li><strong>2.2\u00d7 higher lead-to-sale conversion.<\/strong> About one property sale per 151 unique CRM leads, compared with one per 333 at the upper end of the supplied high-ticket real estate benchmark.<\/li>\n<li><strong>9.4\u00d7 higher TikTok lead conversion.<\/strong> One property sale per 43 unique TikTok leads, compared with one per 400 using the supplied channel benchmark.<\/li>\n<li><strong>1.8\u00d7 higher property-value-to-ad-spend ratio.<\/strong> Estimated property transaction value relative to advertising spend, compared with the upper end of the supplied reference range. This is not net revenue or financial ROAS.<\/li>\n<li><strong>36% lower advertising acquisition cost.<\/strong> Ad spend represented a smaller share of estimated property value sold than the supplied 3.5% sector reference.<\/li>\n<\/ul>\n<p><em>October 2026 internal results. Sector comparisons use reference ranges supplied in the project research; independent verification of benchmark comparability remains pending. The ratios should not be interpreted as net company revenue or profit.<\/em><\/p>\n<h2>The Challenge<\/h2>\n<p>Property buyers need trust, accurate information, financial clarity, and prompt assistance. Yet traditional real estate advertising, static brochures, and disconnected sales workflows made the buying journey more difficult than necessary.<\/p>\n<ul>\n<li><strong>Limited independent discovery:<\/strong> Buyers often needed an advisor to understand project layout, individual lot availability, and investment scenarios.<\/li>\n<li><strong>Fragmented channels:<\/strong> Prospects arrived through advertising, websites, WhatsApp, and CRM systems, creating duplicate records and incomplete context.<\/li>\n<li><strong>Unreliable handoffs:<\/strong> Some submissions were not reliably synchronized, while automated CRM messages could be mistaken for genuine human follow-up.<\/li>\n<li><strong>Limited sales attribution:<\/strong> Marketing performance needed to be evaluated against property transactions, not just clicks or lead volume.<\/li>\n<\/ul>\n<h2>The Requirements<\/h2>\n<p><strong>Investors<\/strong> needed to explore developments, compare options, understand financing, and contact an informed advisor. <strong>Sales representatives<\/strong> needed qualified lead context, clear ownership, and easier CRM updates. <strong>Commercial management<\/strong> needed reliable capture, timely human responses, and visibility across acquisition channels and closed sales.<\/p>\n<h2>Connect every property inquiry with the right information, the right advisor, and the right moment to act.<\/h2>\n<h2>The Solution<\/h2>\n<p>Led by Olimpo Paternina, Patrimofy built a coordinated ecosystem spanning advertising, user experience, custom software, CRM integration, and AI-supported operations.<\/p>\n<h3>Human-Centered Advertising<\/h3>\n<p>Rather than depending only on static renders, Patrimofy produced video campaigns that explained investment opportunities and helped establish confidence earlier in the journey. Olimpo contributed creative direction, scripting, and on-camera presentations. Campaigns could then be assessed using the quality and sales conversion of the leads they generated.<\/p>\n<figure class=\"patrimofy-media patrimofy-video-banner\">\n<div class=\"patrimofy-player patrimofy-player--banner\"><span class=\"patrimofy-placeholder\" aria-hidden=\"true\">Patrimofy video presentation<\/span><iframe class=\"patrimofy-deferred-embed\" referrerpolicy=\"strict-origin-when-cross-origin\" data-provider=\"youtube\" data-src=\"https:\/\/www.youtube.com\/embed\/C9ndS8IwaqE?autoplay=1&amp;mute=1&amp;loop=1&amp;playlist=C9ndS8IwaqE&amp;playsinline=1&amp;rel=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Finfinitestair.com&amp;controls=0&amp;fs=0&amp;iv_load_policy=3&amp;cc_load_policy=0\" title=\"Patrimofy video presentation with Olimpo Paternina\" width=\"1920\" height=\"1080\" loading=\"lazy\" allow=\"autoplay; encrypted-media; picture-in-picture; fullscreen\" allowfullscreen><\/iframe><\/div><figcaption>Video advertising: presenting the project and the people behind it.<\/figcaption><\/figure>\n<section class=\"patrimofy-instagram-carousel\" aria-labelledby=\"patrimofy-instagram-title\">\n<div class=\"patrimofy-instagram-heading\">\n<h3 id=\"patrimofy-instagram-title\">Patrimofy on Instagram<\/h3>\n<p>Explore the project through these selected reels.<\/p>\n<\/div>\n<div class=\"patrimofy-instagram-track\" tabindex=\"0\" role=\"region\" aria-label=\"Selected Patrimofy Instagram reels\">\n<figure class=\"patrimofy-instagram-card\">\n<div class=\"patrimofy-player patrimofy-player--instagram\"><span class=\"patrimofy-placeholder\" aria-hidden=\"true\">Instagram reel 1<\/span><iframe class=\"patrimofy-deferred-embed\" data-provider=\"instagram\" data-src=\"https:\/\/www.instagram.com\/reel\/Dcwff1Ipdss\/embed\/\" title=\"Patrimofy Instagram reel 1\" width=\"384\" height=\"780\" loading=\"lazy\" allow=\"autoplay; encrypted-media; fullscreen; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><figcaption><a href=\"https:\/\/www.instagram.com\/reel\/Dcwff1Ipdss\/\" target=\"_blank\" rel=\"noopener\">View reel 1 on Instagram<\/a><\/figcaption><\/figure>\n<figure class=\"patrimofy-instagram-card\">\n<div class=\"patrimofy-player patrimofy-player--instagram\"><span class=\"patrimofy-placeholder\" aria-hidden=\"true\">Instagram reel 2<\/span><iframe class=\"patrimofy-deferred-embed\" data-provider=\"instagram\" data-src=\"https:\/\/www.instagram.com\/reel\/DYNrrZuOtRK\/embed\/\" title=\"Patrimofy Instagram reel 2\" width=\"384\" height=\"780\" loading=\"lazy\" allow=\"autoplay; encrypted-media; fullscreen; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><figcaption><a href=\"https:\/\/www.instagram.com\/reel\/DYNrrZuOtRK\/\" target=\"_blank\" rel=\"noopener\">View reel 2 on Instagram<\/a><\/figcaption><\/figure>\n<figure class=\"patrimofy-instagram-card\">\n<div class=\"patrimofy-player patrimofy-player--instagram\"><span class=\"patrimofy-placeholder\" aria-hidden=\"true\">Instagram reel 3<\/span><iframe class=\"patrimofy-deferred-embed\" data-provider=\"instagram\" data-src=\"https:\/\/www.instagram.com\/reel\/DVtbUiRDRDW\/embed\/\" title=\"Patrimofy Instagram reel 3\" width=\"384\" height=\"780\" loading=\"lazy\" allow=\"autoplay; encrypted-media; fullscreen; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><figcaption><a href=\"https:\/\/www.instagram.com\/reel\/DVtbUiRDRDW\/\" target=\"_blank\" rel=\"noopener\">View reel 3 on Instagram<\/a><\/figcaption><\/figure>\n<figure class=\"patrimofy-instagram-card\">\n<div class=\"patrimofy-player patrimofy-player--instagram\"><span class=\"patrimofy-placeholder\" aria-hidden=\"true\">Instagram reel 4<\/span><iframe class=\"patrimofy-deferred-embed\" data-provider=\"instagram\" data-src=\"https:\/\/www.instagram.com\/reel\/DfA4F9yETOx\/embed\/\" title=\"Patrimofy Instagram reel 4\" width=\"384\" height=\"780\" loading=\"lazy\" allow=\"autoplay; encrypted-media; fullscreen; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><figcaption><a href=\"https:\/\/www.instagram.com\/reel\/DfA4F9yETOx\/\" target=\"_blank\" rel=\"noopener\">View reel 4 on Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n<div class=\"patrimofy-instagram-navigation\"><button type=\"button\" data-instagram-prev aria-label=\"Previous Instagram reel\">\u2190 Previous<\/button><span class=\"patrimofy-instagram-status\" aria-live=\"polite\" aria-atomic=\"true\"><\/span><button type=\"button\" data-instagram-next aria-label=\"Next Instagram reel\">Next \u2192<\/button><\/div>\n<\/section>\n<h3>Interactive Property Discovery<\/h3>\n<p>Multilingual web experiences, including Loom Luxury Residence, gave buyers tools for exploring projects independently. Interactive SVG masterplans presented individual lots, layouts, and availability. Visual project information and payment-plan tools helped investors formulate more specific questions before engaging an advisor.<\/p>\n<section class=\"patrimofy-walkthrough\" aria-labelledby=\"patrimofy-walkthrough-title\">\n<h3 id=\"patrimofy-walkthrough-title\">Explore the Virtual Showroom<\/h3>\n<p>See how the software guides buyers from property discovery to advisor contact. Select any image to explore the interface in detail.<\/p>\n<div class=\"patrimofy-gallery-grid\">\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"0\" aria-label=\"Enlarge image: Enter the showroom\"><img class=\"wp-image-9425\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry.webp\" alt=\"Loom virtual showroom entrance with project branding and availability indicators\" width=\"1200\" height=\"572\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,1200px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry.webp 1200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry-300x143.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry-1024x488.webp 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry-768x366.webp 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-virtual-showroom-entry-18x9.webp 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>1. Enter the showroom<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">The project introduction provides a starting point for exploring Loom and its available properties.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"1\" aria-label=\"Enlarge image: Explore development stages\"><img class=\"wp-image-9426\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan.webp\" alt=\"Loom masterplan showing five development stages and the beachfront club\" width=\"1200\" height=\"572\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,1200px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan.webp 1200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan-300x143.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan-1024x488.webp 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan-768x366.webp 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-interactive-masterplan-18x9.webp 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>2. Explore development stages<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">The masterplan places each development stage in context, including its relationship to the beachfront club.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"2\" aria-label=\"Enlarge image: Inspect a specific lot\"><img class=\"wp-image-9427\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-lot-details.webp\" alt=\"Selected Loom lot with availability, dimensions and a link to the 3D showroom\" width=\"1200\" height=\"575\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,1200px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-lot-details.webp 1200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-lot-details-300x144.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-lot-details-1024x491.webp 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-lot-details-768x368.webp 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-lot-details-18x9.webp 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>3. Inspect a specific lot<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">A selected lot reveals its availability, area, plot dimensions, and direct access to the 3D showroom.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card patrimofy-gallery-card--portrait\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"3\" aria-label=\"Enlarge image: Review lot information on mobile\"><img class=\"wp-image-9428\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-mobile-lot-details.webp\" alt=\"Mobile Loom lot detail panel with plot dimensions and showroom access\" width=\"427\" height=\"907\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,427px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-mobile-lot-details.webp 427w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-mobile-lot-details-141x300.webp 141w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-mobile-lot-details-6x12.webp 6w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>4. Review lot information on mobile<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">The mobile detail panel keeps the lot specifications and next actions within reach.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card patrimofy-gallery-card--portrait\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"4\" aria-label=\"Enlarge image: Explore payment options\"><img class=\"wp-image-9429\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-payment-plan.webp\" alt=\"Loom payment plan simulator showing adjustable down payment and financing duration\" width=\"424\" height=\"896\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,424px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-payment-plan.webp 424w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-payment-plan-142x300.webp 142w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-payment-plan-6x12.webp 6w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>5. Explore payment options<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">Buyers can adjust the initial payment and financing duration to review the displayed payment scenario.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"5\" aria-label=\"Enlarge image: Understand the villa layout\"><img class=\"wp-image-9430\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric.webp\" alt=\"Loom virtual showroom with villa model selection and an axonometric architectural view\" width=\"1200\" height=\"578\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,1200px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric.webp 1200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric-300x145.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric-1024x493.webp 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric-768x370.webp 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-axonometric-18x9.webp 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>6. Understand the villa layout<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">Model selection and axonometric views explain the proposed villa\u2019s spaces and relationship between levels.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"6\" aria-label=\"Enlarge image: Walk through the interiors\"><img class=\"wp-image-9431\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour.webp\" alt=\"Loom 360-degree interior tour with room navigation and property context\" width=\"1200\" height=\"570\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,1200px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour.webp 1200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour-300x143.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour-1024x486.webp 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour-768x365.webp 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-showroom-360-tour-18x9.webp 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>7. Walk through the interiors<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">The 360-degree scenes let buyers explore individual rooms while retaining property context and the contact action.<\/p>\n<\/figcaption><\/figure>\n<figure class=\"patrimofy-gallery-card\"><button type=\"button\" class=\"patrimofy-gallery-open\" data-gallery-index=\"7\" aria-label=\"Enlarge image: Connect with an advisor\"><img class=\"wp-image-9432\" src=\"https:\/\/infinitestair.com\/wp-content\/uploads\/2026\/11\/loom-advisor-selection.webp\" alt=\"Loom advisor selection dialog offering contact with Patrimofy or Chichaus\" width=\"656\" height=\"491\" loading=\"lazy\" decoding=\"async\" style=\"max-width:min(100%,656px)!important\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-advisor-selection.webp 656w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-advisor-selection-300x225.webp 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2026\/11\/loom-advisor-selection-16x12.webp 16w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><span class=\"patrimofy-enlarge-hint\" aria-hidden=\"true\">Enlarge &#x2197;<\/span><\/button><figcaption><strong>8. Connect with an advisor<\/strong><\/p>\n<p class=\"patrimofy-gallery-description\">The final step lets the buyer select an authorized advisory firm for assistance with the selected lot.<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p><dialog class=\"patrimofy-lightbox\" aria-labelledby=\"patrimofy-lightbox-title\"><\/p>\n<div class=\"patrimofy-lightbox-content\">\n<div class=\"patrimofy-lightbox-toolbar\"><span class=\"patrimofy-lightbox-counter\" aria-live=\"polite\"><\/span><button type=\"button\" class=\"patrimofy-lightbox-close\" autofocus aria-label=\"Close enlarged image\">Close \u00d7<\/button><\/div>\n<p><img class=\"patrimofy-lightbox-image\" alt=\"\" decoding=\"async\"><\/p>\n<div class=\"patrimofy-lightbox-caption\">\n<h4 id=\"patrimofy-lightbox-title\"><\/h4>\n<p class=\"patrimofy-lightbox-description\">\n<\/div>\n<div class=\"patrimofy-lightbox-navigation\"><button type=\"button\" data-lightbox-prev aria-label=\"Previous image\">\u2190 Previous<\/button><button type=\"button\" data-lightbox-next aria-label=\"Next image\">Next \u2192<\/button><\/div>\n<\/div>\n<p><\/dialog><br \/>\n<\/section>\n<h3>Investor Qualification and Reliable Lead Capture<\/h3>\n<p>Guided questions gathered interests, intended property use, and budget context. These inputs helped prepare the commercial conversation and were connected with lead records and attribution across systems. Technical audits led to improved form validation and additional safeguards against silently lost inquiries.<\/p>\n<h3>GenIA: AI-Assisted Sales Operations<\/h3>\n<p>Patrimofy developed GenIA to help interpret incoming conversations, classify prospects, update CRM activity, and alert the team about opportunities requiring attention. Its workflow distinguishes automated messages from actual human responses, supporting more accountable follow-up and reassignment when needed. AI assists the representatives rather than replacing them.<\/p>\n<h3>Commercial Performance Monitoring<\/h3>\n<p>Connecting marketing sources, CRM records, and sales outcomes allowed Patrimofy to examine which channels contributed identifiable transactions and make more informed decisions about acquisition and follow-up.<\/p>\n<h2>The Results<\/h2>\n<p>During October 2026, the combined operation recorded approximately <strong>one sale per 151 unique CRM leads<\/strong>, equivalent to <strong>2.2 times<\/strong> the supplied upper-end real estate comparison. TikTok generated approximately <strong>one sale per 43 unique leads<\/strong>, or <strong>9.4 times<\/strong> its supplied channel comparison.<\/p>\n<p>Estimated property transaction value relative to ad spend was <strong>1.8 times<\/strong> the supplied upper-end comparison, while the advertising acquisition cost expressed as a share of property value was <strong>36% lower<\/strong> than the supplied favorable reference. These are measures against gross estimated transaction value, not net revenue or financial profit.<\/p>\n<p>On the operational side, optimization reduced unnecessary CRM API calls by approximately <strong>98%<\/strong>. GenIA also helped organize lead follow-up and reduce repetitive sales administration. The interactive site supported exploration of more complex property offerings and financial alternatives.<\/p>\n<p>At Loom Luxury Residence, a documented <strong>8.7% change in price per square meter<\/strong> occurred between commercial stages; the evidence does not establish that the digital work alone caused that price movement.<\/p>\n<h2>Conclusion<\/h2>\n<p>Patrimofy\u2019s transformation extended beyond individual landing pages or AI automations. By bringing marketing, interactive UX, customer data, and human sales coordination together, the company developed a more connected approach to high-value real estate commercialization.<\/p>\n<p>Led by Olimpo Paternina, the project shows how digital experiences and operational systems can work together to convert customer interest into informed sales conversations and measurable commercial outcomes.<\/p>\n<section class=\"patrimofy-contact\" id=\"project-contact\" aria-labelledby=\"patrimofy-contact-title\">\n<h2 id=\"patrimofy-contact-title\">Build a Digital Experience for Your Property Project<\/h2>\n<p>Help buyers explore your development, understand their options, and connect with your sales team. Tell us about your project so we can identify the experience and integrations it needs.<\/p>\n<p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-8887 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-8887\" data-uid=\"6aec8c0926df9\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-8887\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-8887 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"8887\"\n\t\t\t\t data-color-option=\"default\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6aec8c0926df9\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6aec8c0926df9\" id=\"forminator-field-name-1_6aec8c0926df9-label\" class=\"forminator-label\">NAME <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"\" id=\"forminator-field-name-1_6aec8c0926df9\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6aec8c0926df9\" id=\"forminator-field-email-1_6aec8c0926df9-label\" class=\"forminator-label\">WORK EMAIL <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_6aec8c0926df9\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6aec8c0926df9\" id=\"forminator-field-text-1_6aec8c0926df9-label\" class=\"forminator-label\">COMPANY OR WEBSITE<\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6aec8c0926df9\" class=\"forminator-input forminator-name--field\" data-required=\"0\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6aec8c0926df9\" id=\"forminator-field-textarea-1_6aec8c0926df9-label\" class=\"forminator-label\">WHAT IS THE SITUATION? <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"\" id=\"forminator-field-textarea-1_6aec8c0926df9\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" aria-describedby=\"forminator-field-textarea-1_6aec8c0926df9-description\" ><\/textarea><span id=\"forminator-field-textarea-1_6aec8c0926df9-description\" class=\"forminator-description\">What you\u2019re trying to improve and where progress has slowed.<\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-turnstile\" data-theme=\"auto\" data-language=\"es-co\" data-sitekey=\"0x4AAAAAAFmzrEwBAYq5RXAs\" data-size=\"normal\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">SEND PROJECT DETAILS<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"ecd0d191cc\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/es\/wp-json\/wp\/v2\/isc_case\/9412\" \/><input type=\"hidden\" name=\"form_id\" value=\"8887\"><input type=\"hidden\" name=\"page_id\" value=\"9412\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/escalerainfinita.com\/es\/case-studies\/patrimofy-real-estate-ux-ai-digital-marketing\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><br \/>\n<\/section>\n<p><script> (function(){ var embeds=document.querySelectorAll('.patrimofy-deferred-embed'); 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