{"id":7398,"date":"2025-09-23T17:58:32","date_gmt":"2025-09-23T22:58:32","guid":{"rendered":"https:\/\/infinitestair.com\/?p=7398"},"modified":"2025-09-25T09:15:55","modified_gmt":"2025-09-25T14:15:55","slug":"homecenter-ecommerce-colombia","status":"publish","type":"post","link":"https:\/\/escalerainfinita.com\/es\/homecenter-ecommerce-colombia\/","title":{"rendered":"Construyendo la plataforma l\u00edder de comercio electr\u00f3nico para mejoras del hogar en Colombia"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7398\" class=\"elementor elementor-7398\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97f6e9e e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"97f6e9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b2d79e e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0b2d79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2461dbd wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"2461dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co.jpg\" class=\"attachment-full size-full wp-image-7409\" alt=\"Homecenter Colombia responsive ecommerce website homepage showing accessible navigation menu, categorized product displays, home improvement materials, construction tools, promotional banners, and user-friendly interface optimized for seamless online shopping experience\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co.jpg 1080w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co-300x200.jpg 300w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co-1024x683.jpg 1024w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co-768x512.jpg 768w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter_com_co-18x12.jpg 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f363901 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"f363901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b73e14 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"5b73e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construyendo la plataforma l\u00edder de comercio electr\u00f3nico para mejoras del hogar en Colombia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4881b4c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"4881b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8420896 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/escalerainfinita.com\/es\/author\/cesar\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tC\u00e9sar Paternina\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef8ac60 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/escalerainfinita.com\/es\/2025\/09\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 de septiembre de 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f4758 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"01f4758\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCuando me un\u00ed a Homecenter en 2011, Colombia carec\u00eda de una cultura de comercio electr\u00f3nico, solo un sitio web informativo y consumidores reticentes a comprar en l\u00ednea. Liderando un equipo de dise\u00f1adores, analistas, redactores y desarrolladores, creamos el MVP de comercio electr\u00f3nico, implementamos la omnicanalidad con quioscos e integraci\u00f3n de call center, y convertimos un sitio web est\u00e1tico en la tienda online de mejoras para el hogar m\u00e1s grande de Latinoam\u00e9rica.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50620c6 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"50620c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e5261 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"92e5261\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc82bb0 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bc82bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-store-alt\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 384H128V224H64v256c0 17.7 14.3 32 32 32h256c17.7 0 32-14.3 32-32V224h-64v160zm314.6-241.8l-85.3-128c-6-8.9-16-14.2-26.7-14.2H117.4c-10.7 0-20.7 5.3-26.6 14.2l-85.3 128c-14.2 21.3 1 49.8 26.6 49.8H608c25.5 0 40.7-28.5 26.6-49.8zM512 496c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V224h-64v272z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sodimac Colombia S.A.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/homecenter.com.co\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">homecenter.com.co<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b13c6 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"93b13c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151b22a wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"151b22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industria<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026100e elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"026100e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-home1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mejoras en el hogar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-construction-tool-vehicle-with-crane-lifting-materials\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bricolaje y construcci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d9f15 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"68d9f15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef787 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"cfef787\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ubicaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c854a elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d5c854a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Colombia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2582e7d e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"2582e7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-085e284 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"085e284\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daacea8 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"daacea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acerca del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e968895 wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"e968895\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"207\" height=\"33\" src=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter-desktop-logo.webp\" class=\"attachment-large size-large wp-image-7401\" alt=\"Homecenter Colombia horizontal desktop logo in accessible webp format representing Colombia&#039;s leading home improvement, construction materials, and DIY retail ecommerce brand with optimized user experience and responsive design\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter-desktop-logo.webp 207w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/homecenter-desktop-logo-18x3.webp 18w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf40a24 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"bf40a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"200\" data-end=\"267\">Homecenter ha sido pionero en el retail omnicanal en Colombia<\/strong>Combina tiendas f\u00edsicas, comercio electr\u00f3nico, centros de atenci\u00f3n telef\u00f3nica y plataformas m\u00f3viles para atender tanto a hogares como a profesionales del sector de la construcci\u00f3n. Operada como una empresa conjunta entre... <strong data-start=\"447\" data-end=\"476\">Organizaci\u00f3n Corona (51%)<\/strong> y <strong data-start=\"481\" data-end=\"500\">Falabella (49%)<\/strong>Homecenter es el minorista de construcci\u00f3n y mejoras para el hogar m\u00e1s grande del pa\u00eds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04f5d05 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"04f5d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc3e97e e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"fc3e97e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4d3dc wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"0a4d3dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas destacadas:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5d583 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"ca5d583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Top 3 minoristas en Colombia.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"232\" data-end=\"258\">Aplicaci\u00f3n de compras minoristas #1<\/strong> en el pa\u00eds.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Reconocido como el <strong data-start=\"296\" data-end=\"328\">minorista omnicanal l\u00edder<\/strong> en Colombia.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"345\" data-end=\"404\">Los quioscos igualaron las ventas anuales de una tienda de tama\u00f1o mediano<\/strong> en su primer a\u00f1o.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"429\" data-end=\"476\">M\u00e1s de 120 nuevas categor\u00edas de productos lanzadas en l\u00ednea<\/strong>, abriendo nuevos mercados digitales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd3ebcd e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"bd3ebcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a0f41f e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a0f41f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bef60e9 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"bef60e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24148b8 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"24148b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Cuando me un\u00ed a Homecenter en 2011, Homecenter.com.co era solo un sitio web informativo; Colombia no contaba con un comercio electr\u00f3nico operativo para mejoras del hogar. La empresa se enfrentaba a m\u00faltiples obst\u00e1culos para generar confianza y expandir las ventas digitales:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de28faf wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"de28faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>No hay ninguna plataforma de comercio electr\u00f3nico disponible<\/b><span style=\"font-weight: 400;\">; la sede chilena a\u00fan no hab\u00eda entregado Oracle Commerce (ATG).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La desconfianza del consumidor hacia las compras en l\u00ednea<\/b><span style=\"font-weight: 400;\">, alimentado por a\u00f1os de advertencias bancarias contra el ingreso de datos personales en l\u00ednea.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversi\u00f3n inicial muy baja (0,1%)<\/b><span style=\"font-weight: 400;\">, ya que los compradores dudaban en comprar productos que requer\u00edan mucha participaci\u00f3n, como materiales de construcci\u00f3n y proyectos para el hogar, sin informaci\u00f3n detallada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un cat\u00e1logo masivo de 64.000 SKU<\/b><span style=\"font-weight: 400;\"> Se requiri\u00f3 una taxonom\u00eda estructurada, descripciones precisas y fotograf\u00edas profesionales del producto antes de que pudieran comenzar las ventas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sin modelo omnicanal,<\/b><span style=\"font-weight: 400;\">\u00a0tiendas f\u00edsicas, centros de llamadas y canales digitales operados por separado.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oportunidades perdidas en la tienda<\/b><span style=\"font-weight: 400;\">, ya que los clientes se iban con las manos vac\u00edas cuando los art\u00edculos estaban agotados o no estaban disponibles localmente.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3342380 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"3342380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8258ce wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"a8258ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las necesidades del usuario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dff550 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"1dff550\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La investigaci\u00f3n de usuarios y los primeros an\u00e1lisis revelaron dos grupos cr\u00edticos y sus necesidades insatisfechas:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7150158 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"7150158\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Compradores en Colombia<\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Informaci\u00f3n confiable y detallada del producto (taxonom\u00eda, descripciones, fotograf\u00edas).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Herramientas para estimar costos y materiales para proyectos en el hogar antes de comprarlos.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Confianza en la seguridad de las transacciones en l\u00ednea.<\/li>\n<\/ul>\n\n<h5>Equipos de ventas en tienda y agentes del centro de llamadas<\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Una forma de apoyar a los clientes cuando los productos estaban agotados o no estaban disponibles localmente.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Herramientas digitales (kioscos y sistemas integrados) para mantener la venta dentro de la empresa.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Integraci\u00f3n perfecta con el comercio electr\u00f3nico para que puedan beneficiarse de las comisiones.<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06ffabe e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"06ffabe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff5394 elementor-widget__width-initial wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"9ff5394\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Mi rol y mi equipo<\/h3><p>Como <b>Director de Usabilidad<\/b>Fui responsable de liderar la estrategia de experiencia de usuario en comercio electr\u00f3nico dentro de la divisi\u00f3n de Ventas a Distancia. Mi objetivo era garantizar la usabilidad, la optimizaci\u00f3n de la conversi\u00f3n y la creaci\u00f3n de experiencias de compra digitales.<\/p><h5>Mi equipo<\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>analistas de datos<\/b>, rastre\u00f3 el comportamiento del cliente, construy\u00f3 embudos y gui\u00f3 decisiones con m\u00e9tricas.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>dise\u00f1adores web<\/b>, cre\u00f3 interfaces y mejor\u00f3 la usabilidad visual.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Redactores publicitarios<\/b>, desarroll\u00f3 taxonom\u00eda, descripciones de productos y comunicaci\u00f3n clara.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Programadores<\/b>, funciones incorporadas, rendimiento optimizado y quioscos integrados con comercio electr\u00f3nico.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0a67ba e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"b0a67ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3967cf1 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"3967cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Juntos, definimos prioridades, creamos prototipos de soluciones y ejecutamos iteraciones utilizando <i>Mel\u00e9<\/i> y <i>Principios del Doble Diamante<\/i>.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e8629d e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"8e8629d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744f23c wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"744f23c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Convierta el escepticismo en confianza creando recorridos digitales fluidos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d647f8f e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"d647f8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c9f7a0 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4c9f7a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f11fc1 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"5f11fc1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c812ed1 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"c812ed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c66fd71 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"c66fd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaf777 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"2aaf777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta transformaci\u00f3n no fue una soluci\u00f3n de la noche a la ma\u00f1ana. Fue un proceso de varios a\u00f1os de investigaci\u00f3n, dise\u00f1o e iteraci\u00f3n que convirti\u00f3 un sitio web informativo en la plataforma de comercio electr\u00f3nico de mejoras para el hogar m\u00e1s grande de Colombia.<\/p>\n\n<p>Como <b>Director de Usabilidad<\/b>Lider\u00e9 un equipo multidisciplinario de UX para dise\u00f1ar y escalar la experiencia digital, trabajando en estrecha colaboraci\u00f3n con el departamento de operaciones de la tienda y la divisi\u00f3n de ventas a distancia. Nuestro enfoque incluy\u00f3:<\/p>\n\n<ul>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lanzamiento del MVP de comercio electr\u00f3nico<\/b> En Colombia, incluso antes de que la sede central implementara Oracle ATG. Esto inclu\u00eda taxonom\u00eda de productos, fotograf\u00eda y 64.000 SKU organizados para compra digital.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desarrollo de campa\u00f1as de marketing entrante<\/b> con contenido basado en proyectos y marketing por correo electr\u00f3nico segmentado para impulsar el tr\u00e1fico y la conversi\u00f3n.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementando SEO estructural<\/b> y optimizaci\u00f3n de contenido para que el descubrimiento de productos sea eficiente.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instalaci\u00f3n de quioscos en tiendas<\/b>Negociando comisiones de ventas para el personal de tienda para gestionar los pedidos digitales. Durante el primer a\u00f1o, los quioscos vendieron el equivalente a los ingresos anuales de una tienda mediana.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integraci\u00f3n de centros de llamadas con comercio electr\u00f3nico y kioscos<\/b> para crear una experiencia de cliente fluida en todos los puntos de contacto.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1o de herramientas de personalizaci\u00f3n y automatizaci\u00f3n<\/b> para ventas cruzadas y ventas adicionales, seg\u00fan el comportamiento del cliente y las categor\u00edas de productos.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aplicando an\u00e1lisis en cada paso<\/b> Desde mapas de calor y embudos de conversi\u00f3n hasta paneles de rendimiento para mejorar continuamente la experiencia del usuario y el rendimiento de ventas.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introducci\u00f3n a las pr\u00e1cticas de Growth Hacking<\/b> como la experimentaci\u00f3n r\u00e1pida con campa\u00f1as, ajustes de UX y optimizaciones de embudo que aceleraron la adopci\u00f3n y escalaron las ventas en l\u00ednea m\u00e1s r\u00e1pidamente.<\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aprovechar la psicolog\u00eda del consumidor y el dise\u00f1o conductual<\/b> para mejorar la experiencia de compra, aumentar el tama\u00f1o promedio del ticket y elevar el NPS en todo el recorrido desde la b\u00fasqueda del producto hasta la compra y entrega en l\u00ednea.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ada937 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"5ada937\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276a3f6 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"276a3f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3280f31 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"3280f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db07df1 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"db07df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">Posicionado entre los <strong data-start=\"257\" data-end=\"288\">Los 3 principales minoristas de Colombia.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Alcanzado el <strong data-start=\"305\" data-end=\"331\">Aplicaci\u00f3n de compras minoristas #1<\/strong> en el pa\u00eds.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Reconocido como el <strong data-start=\"369\" data-end=\"401\">minorista omnicanal l\u00edder<\/strong> en Colombia.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"418\" data-end=\"477\">Los quioscos igualaron las ventas anuales de una tienda de tama\u00f1o mediano<\/strong> en su primer a\u00f1o de funcionamiento.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"515\" data-end=\"562\">M\u00e1s de 120 nuevas categor\u00edas de productos lanzadas en l\u00ednea<\/strong>, abriendo mercados digitales completamente nuevos.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong data-start=\"605\" data-end=\"635\">El NPS mejor\u00f3 significativamente<\/strong> a medida que aumentaba la confianza del consumidor en las b\u00fasquedas, las compras en l\u00ednea y las entregas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4773e66 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"4773e66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7824c wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"9e7824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonio de liderazgo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b17ed elementor-widget elementor-widget-testimonial\" data-id=\"c3b17ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">El rol de C\u00e9sar fue fundamental para el crecimiento del comercio electr\u00f3nico de Homecenter. Como Director de Usabilidad, aport\u00f3 innovaci\u00f3n y liderazgo que transformaron nuestros canales digitales. Integr\u00f3 el tr\u00e1fico web con las operaciones del call center, impuls\u00f3 la expansi\u00f3n del comercio electr\u00f3nico a las tiendas f\u00edsicas y sent\u00f3 las bases de nuestra estrategia corporativa de SEO. Su aplicaci\u00f3n de las metodolog\u00edas SCRUM y UX, junto con su experiencia en anal\u00edtica y marketing digital, ayud\u00f3 a impulsar la conversi\u00f3n y consolidar nuestra experiencia omnicanal.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/maria-claudia-navarro-p%C3%A9rez-620765b3\/\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/MC.jpg\" class=\"attachment-full size-full wp-image-7405\" alt=\"Professional portrait of Mar\u00eda Claudia Narravo, E-Commerce and Omnichannel Manager at Sodimac Colombia and Homecenter, leading accessible digital transformation, user-centered ecommerce strategy, and seamless omnichannel retail experiences in Colombia&#039;s home improvement industry\" srcset=\"https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/MC.jpg 200w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/MC-150x150.jpg 150w, https:\/\/escalerainfinita.com\/wp-content\/uploads\/2025\/09\/MC-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.linkedin.com\/in\/maria-claudia-navarro-p%C3%A9rez-620765b3\/\">Mar\u00eda Claudia Navarro<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.linkedin.com\/in\/maria-claudia-navarro-p%C3%A9rez-620765b3\/\">Gerente de Comercio Electr\u00f3nico y Omnicanal<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e67c40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e67c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1fe71 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"0d1fe71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d39a0 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"63d39a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La transformaci\u00f3n omnicanal de Homecenter Sodimac Colombia marc\u00f3 un hito en la industria de mejoras para el hogar en Latinoam\u00e9rica. Al combinar liderazgo en UX, dise\u00f1o conductual, growth hacking y una integraci\u00f3n fluida entre comercio electr\u00f3nico, call center y tiendas f\u00edsicas, Homecenter no solo lanz\u00f3 una plataforma digital, sino que transform\u00f3 la confianza del consumidor en las compras en l\u00ednea y estableci\u00f3 un modelo escalable para el comercio minorista omnicanal en mercados emergentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2c988 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"7d2c988\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c87178 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"9c87178\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ebca7 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"97ebca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Comencemos una conversaci\u00f3n!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624cd18 wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"624cd18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfTiene preguntas o est\u00e1 listo para hacer crecer su negocio? \n<br \/>\nEstamos aqu\u00ed para ayudar con asesoramiento experto y estrategias comprobadas para generar resultados.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6938753 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"6938753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cabeaa elementor-mobile-align-center elementor-align-right elementor-tablet-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"5cabeaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendar.app.google\/qKAnhbvBUJT7SPJY8\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programar reuni\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa275b elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"efa275b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/infinitestair.com\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar un mensaje<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d15a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80d15a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bede4da wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"bede4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u00a1S\u00edganos!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c73b34 e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"9c73b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-fbac5e5\" href=\"http:\/\/wa.me\/14074878737\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">WhatsApp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-messenger elementor-repeater-item-a1a0219\" href=\"https:\/\/m.me\/infinitestair\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Mensajero de Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-messenger\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256.55 8C116.52 8 8 110.34 8 248.57c0 72.3 29.71 134.78 78.07 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Liderando un equipo de dise\u00f1adores, analistas, redactores y desarrolladores, creamos el MVP de comercio electr\u00f3nico, implementamos la omnicanalidad con quioscos e integraci\u00f3n de call center, y convertimos un sitio web est\u00e1tico en la tienda online de mejoras para el hogar m\u00e1s grande de Latinoam\u00e9rica.<\/p>","protected":false},"author":5,"featured_media":7409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[236,237,361,243,221,227,217,215,214,213,240,245,226,224,218,231,219,220,241,222],"tags":[280,372,367,363,373,366,371,374,364,362,370,368,365,369],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-tools","category-business-models-growth-strategies","category-case-studies","category-crm-tools-customer-relationship-management","category-customer-experience","category-data-and-analytics","category-digital-marketing","category-ecommerce-optimization","category-ecommerce-platforms","category-ecommerce-strategies","category-enterprise-scalability","category-industry-trends","category-online-marketplaces","category-omnichannel-strategies","category-paid-advertising-ppc-google-ads","category-predictive-analytics","category-seo-content-marketing-strategy","category-social-media-marketing","category-tools-and-platforms","category-ux-design-user-experience-ui-ux-best-practices","tag-conversion-rate-optimization","tag-credit-sales-optimization","tag-customer-data-integration","tag-ecommerce-in-latin-america","tag-ecommerce-transformation","tag-furniture-retail-strategy","tag-in-store-technology","tag-mobile-sales-app","tag-omnichannel-retail","tag-pim-systems","tag-retail-digital-innovation","tag-retail-user-experience","tag-sales-enablement-tools","tag-whatsapp-sales"],"yoast_head":"<!-- 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