EcommerceOptimization Archives » Infinite Stair

3D ecommerce buying journey showing friction points in product page, cart, checkout, and payment

Fricción en el comercio electrónico: Cómo encontrar los problemas de UX que ralentizan las ventas

César Paternina 4 de junio de 2026

More traffic works better when your store helps people buy.

Ecommerce friction appears when customers hesitate, repeat clicks, get confused,

3D illustration of ecommerce user research showing a person reviewing customer needs, product questions, and shopping behavior.

Comprender las necesidades de sus clientes mejora su tienda.

César Paternina 22 de mayo de 2026

You know your business. But your customers see your store differently. Learn how simple user research helps you improve your