Marquilla: McKinseyReportAnalysis

3D isometric soft clay illustration of a large paper plane piloted by a shopping cart leading two smaller planes piloted by robots, flying upwards to the right, symbolizing E-commerce outpacing AI.

Más allá de la publicidad: por qué el comercio electrónico (y no la IA) es el verdadero gigante de $20 billones

César Paternina 7 de diciembre de 2025

McKinsey reveals E-commerce will be 4x larger than AI by 2040. Stop getting distracted by hype and focus on the

3D isometric soft clay map of the Americas showing a vibrant stream of shopping carts flowing from North America to glowing destination points in South America, symbolizing e-commerce expansion.

Cuando los datos alcanzan a la visión: LATAM es el nuevo motor de crecimiento obligatorio

César Paternina 7 de diciembre de 2025

McKinsey confirms our 2023 thesis: LATAM e-commerce penetration will triple by 2040. Learn why regional expansion is now a growth