Google Ads Agency · Ecommerce & Lead Generation
Google Ads management built around your commercial goals.
We help ecommerce brands, retailers, and service businesses plan and manage Google Ads.
Connect campaign goals, product or service offers, creative, and landing pages with a clear measurement plan.
What should your advertising help the business do?
Review an existing account
Understand where spend goes, which outcomes are measured, and what needs to change.
Sell products
Connect the catalog, availability, campaign structure, and shopping experience around relevant purchases.
Generate useful inquiries
Align search intent, the offer, and follow-up so the team can evaluate leads beyond the form submission.
Google Ads management services across the relevant channels.
Your plan may use selected channels. It does not need every campaign type.
Search / SEM
Plan relevant search coverage, ad messaging, exclusions, and landing pages around the product or service offer.
Shopping
Review Merchant Center and product data, define the products to promote, and manage the agreed Shopping activity.
Display
Scope visual campaigns around a clear audience and purpose, with relevant creative and placement review.
YouTube
Plan video advertising around the message, audience, and next action, using agreed assets and measurement.
Performance Max where it fits.
Performance Max can reach multiple Google channels from one campaign. We assess whether it fits the goal, available data, catalog, assets, and budget before recommending its role.
Your plan may use selected channels. It does not need every campaign type.
Define the outcome before optimizing the bid.
A campaign needs a meaningful goal and dependable signals. We review what counts as a conversion, how value is assigned, and how the budget should support the agreed priorities. Automated bidding supports the plan; it does not replace a clear offer, reliable data, or a useful customer experience.
Business outcome
A qualifying purchase, lead, or other agreed outcome.
Medición
The relevant event, value, and connection to store or CRM data.
Campaign and bidding
The campaign setup and strategy suited to the objective and available evidence.
Budget and review
An agreed investment, review criteria, and documented changes.
From account review to an actionable campaign plan.
Sales measurement informs every stage.
Descubrir
Review the account, customer needs, offer, landing experience, product data, and measurement.
Definir
Agree on goals, priority campaigns, budget, responsibilities, and evaluation criteria.
Desarrollar
Build the agreed campaigns, ads, data connections, and exclusions. Check the setup before launch.
Entregar
Launch within the agreed scope, document the work, and review the evidence for the next changes.
Lo que el trabajo puede dejar como legado.
Account reviews, setup, and ongoing management are scoped separately.
- Account review
- Campaign plan
- Agreed campaigns and assets
- Measurement checks
- Informes
- Record of priorities and changes
Evaluate attributed results alongside business economics.
We review spend and campaign outcomes in the context of the business. For ecommerce, that includes purchases, customer value, and margin. For services, it includes lead quality, follow-up, and the path to a sale.
Campaign results
Spend, relevant conversions, conversion value, and the attribution settings behind the report.
Customer and sales quality
The orders or qualified opportunities connected to those signals.
Business economics
The costs and constraints that matter when deciding whether to maintain, change, or expand investment.
Ad spend and agency fees are separate.
Media investment, management, creative production, and technical or landing page work have different costs. We quote the agreed services and define the media budget separately.
Del blog
Lecturas adicionales.
Artículos de nuestro blog sobre los temas que abarca esta página.
- Herramientas de análisis · Artículo
Fricción en el comercio electrónico: Cómo encontrar los problemas de UX que ralentizan las ventas
Un mayor tráfico se traduce en mejores resultados cuando tu tienda facilita la compra. La fricción en el comercio electrónico surge cuando los clientes dudan, hacen clic repetidamente, se confunden, pierden la confianza o abandonan la compra antes de finalizarla. Este artículo muestra cómo detectar estos puntos de fricción mediante un análisis de usabilidad sencillo, datos y el comportamiento del cliente, antes de intentar adivinar qué rediseñar. - Experiencia del cliente · Artículo
Comprender las necesidades de sus clientes mejora su tienda.
Conoces tu negocio, pero tus clientes ven tu tienda de forma diferente. Descubre cómo una sencilla investigación de usuarios te ayuda a mejorar tu tienda con información real de tus clientes, no con suposiciones. - Modelos de negocio y crecimiento · Artículo
Del lanzamiento a la escala: mi interpretación del problema del arranque en frío desde la perspectiva de la experiencia del usuario
Una lectura centrada en la experiencia del usuario (UX) de The Cold Start Problem: cómo las empresas emergentes pasan del lanzamiento a la capacidad de defensa a través de la investigación, el diseño y el crecimiento. - eCommerce Strategies · Artículo
Cómo prepararse para el Black Friday y el Cyber Monday (BFCM) de 2025 sin gastar demasiado en publicidad
Comenzar con anticipación te da tiempo para construir aquello en lo que se basa el éxito de BFCM: audiencias de calidad, campañas probadas y sistemas de retención que acompañan a tus clientes más allá de la venta. Esta guía muestra cómo usar junio estratégicamente crea ventajas que se fortalecen con el tiempo. - Modelos de negocio y crecimiento · Artículo
Construya una tienda de comestibles que convierta y que realmente le pertenezca
La mayoría de los supermercados recurren a aplicaciones de terceros para digitalizarse, cediendo así el control sobre los márgenes, los datos y la fidelización de clientes. Lo que parece comodidad suele ser una erosión silenciosa. Este artículo explica por qué las tiendas Shopify optimizadas para móviles superan a otras plataformas no solo en ingresos, sino también en retención, confianza y crecimiento a largo plazo. Si aún utilizas la plataforma de otra empresa, quizás sea el momento de recuperar el control de tu tienda. - Experiencia del cliente · Artículo
Por qué las marcas DTC triunfan con tiendas Shopify personalizadas
Los temas son rápidos. Las tiendas personalizadas son estratégicas. Descubre por qué las principales marcas DTC superan las plantillas e invierten en tiendas personalizadas de Shopify, diseñadas para la velocidad, la personalización y el crecimiento a largo plazo.
Questions about working with a Google Ads agency.
Yes. We assess the campaign structure, measurement, product or service offer, and landing experience before recommending changes.
We can scope Merchant Center and product data review, campaign setup, and management for the agreed catalog.
No. We assess the goal, data, assets, budget, and controls before deciding its role alongside other campaigns.
Not necessarily. The plan selects channels according to the objective and available resources.
Yes. We align campaigns with the offer and define how inquiries should be evaluated and followed through to qualified opportunities.
We quote the agreed review, setup, or ongoing work. Ad spend and any additional creative, tracking, or landing page work are scoped separately.
No. We agree on goals and review results, but auction conditions, demand, the offer, data, and the customer experience affect performance.
Review relevant work, the team's actual role, measurement, responsibilities, and reporting. If official Google Partner status matters, verify it directly with Google.
Connect Google Ads with the rest of the customer journey.
What should your next advertising investment accomplish?
Share your website, current campaigns, and commercial priorities.
We can discuss the scope for an account review, setup, or ongoing management.
Programar una reunión¿Prefieres escribir primero? Cuéntanos sobre tu proyecto.